So you still have a big main and target audience not attending the convention but following it very closely from home and expectations are the same. It's like going to a motorsport convention where you expect an awesome new big race car reveal (or at leas that they're working on something, maybe a tiny trailer or at least something) and get a Smart city cruiser with an electric engine, not even manufactured by the original team.Īlso, lots of people follow the convention with the same passion people did there but couldn't afford it. The last big thing at this convention is usually something big and interesting for the audience that attend the convention. The expectations and desires of the crowds are totally different.Ĭlick to shrink.The main audience of mobile games weren't at Blizzcon. If Blizzard debuted this at the initial showing for the Iphone X or Pixel 3 they likely would've received a standing ovation, because the people who attend those conventions are hardcore phone tech and gaming enthusiasts. If you're Capcom, you don't assume your hardcore fighting games fans want a mobile endless runner headlining their biggest event of the year. It's an inappropriate venue to divulge that information, even if it's a normal and expected part of your business in the same medium. If you're Disney, you don't use a Comic-con panel featuring RDJ and Tom Holland to announce a new sitcom on ABC. There's a time and a place for specific announcements, and knowing your audience is one of the most important things for managing PR and diversifying your brand. In the very specific example I gave, and the specific context of Blizzcon, the people in the audience don't give a rat's ass about mobile games. Then you remind yourself of Blizzards history with P2W in Diablo 3. There's next to no confidence in NetEase. That's why this is the perfect storm, as it goes right down to who Blizzard chose to outsource the IP to. Doubly so if the product is going to exist just to go whaling. That might bring criticism your way from people you're not even targeting. So if this is a NetEase shit show even those not playing it could still be commenting.įans care about the IP. Blizzard like it or not even if they differentiate this Diablo spin off as being for a wider market, its still using the Diablo IP. It's easier doing that if you're or something. Of course you could just go whaling and not give two shits about your PR/product vibe because money is money and as long as its raining in dissent or criticism is just background noise. Who could imagine, finding a way to get a horde of people to almost always go out of their way to say "yeah that's the F2P game done right!" might end up resulting in good word of mouth and people spending. These tweets and articles are more disrespectful and whiney than the fans they're trying to mock.It obviously makes money. These are Blizzard fans! It's not like it was free to throw shade at Blizzard. It costs money to get a ticket there, to travel, maybe some swag and food. Let me remind you, this happened at BlizzCon! That's not a free trip. Get your cheap laughs at the expense of these ill-informed people who think hating a mobile game is bad and disgusting. Even if that were the case and most mobile gamers are women, that still doesn't make sense.īut enough of this. So, people hating on a mobile title.is actually hating on women.because the majority of mobile players are women? What the actual hell? You need to cite your sources. Oof, are these people okay? I mean, that leap in logic can't be good. Bethesda did it with Fallout Shelter, but it was more add-on than full game, and meant to hype the forthcoming Fallout title from that year. Well, going from massive PC games to a mobile title may not be the best move. Not saying they're true or not true, just reporting it. Now, I can't quite prove that, but the comments are littered with these accusations. So.Įven more bewildering is the notion that Blizzard is purging negative comments and dislikes. A bewildering turn of events at that.Īlso "Do you guys not have phones?!" Yeah they most likely do, but I imagine they also have PCs, the traditional Diablo platform. The people are not happy with this turn of events. So one is funny, the other is so funny it hurts.
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